Vietnam's automotive market has seen a significant rise in the popularity of pickup trucks, known for their versatility and durability. These vehicles have become a preferred choice for both personal and commercial use, catering to the diverse needs of consumers. Here, we delve into the top five pickup truck brands that have captured the interest of Vietnamese drivers.

Top 5 Pickup Truck Brands in Vietnam

1. Ford Vietnam
2. Jiangling Motors Group Co., Ltd
3. Isuzu Vietnam
4. Mitsubishi Motors Vietnam Co., Ltd.
5. Toyota Vietnam

1. Ford Vietnam

Website: https://www.ford.com.vn/

Main Product:

• RAPTOR
• STORMTRAK
• WILDTRAK
• SPORT

Company profile:

Ford Vietnam, established in 1995 and officially operational since 1997, is a joint venture between Ford Motor Company (holding a 75% stake) headquartered in Michigan, USA, and Song Cong Diesel Engine Company (holding a 25% stake). The total investment exceeds 10 billion US dollars, reaching 200 million US dollars to date. Ford Vietnam proudly became the first US company to invest in Vietnam since the normalization of bilateral relations and remains the sole American enterprise in the automotive industry. Over nearly 30 years of operation and growth, Ford has embarked on a remarkable journey with Vietnam, contributing to the country's significant progress.
Driven by passion, creativity, and unity, Ford Vietnam is actively working toward creating a future where everyone can freely pursue their goals and dreams—much like the vision of our founder, Henry Ford. As a Vietnamese manufacturer, Ford plays a crucial role in shaping the automotive landscape in Vietnam, including the pickup truck brands segment.

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2. Jiangling Motors Group Co., Ltd

Website: https://www.jmcg-global.com/

Main Product:

• GRAND AVENUE
• VIGUS PLUS
• VIGUS
• VIGUS PRO

Company profile:

Jiangling Motors Group Co., Ltd (JMCG), established in 1947, stands as a prominent figure in China's automotive industry, with a diverse portfolio encompassing product development, manufacturing, and sales. Notably, JMCG is the sole commercial vehicle enterprise in China to form joint ventures with two Fortune Global 500 companies—Ford and ISUZU. The group boasts three production bases, five complete vehicle factories, and 37 subsidiaries, earning recognition as a National High-tech Enterprise and National Vehicle Export Base. In 2020, JMCG's sales volume hit 381,000 units, generating a revenue of 95.3 billion RMB and securing the 229th spot among the Top 500 Chinese enterprises, as well as the 94th position among the Top 500 Chinese manufacturing enterprises. JMCG leads the LCBV segment, ranks second in the pickup truck brands segment, and third in the light truck segment.

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3. Isuzu Vietnam

Website: https://isuzu-vietnam.com/

Main Product:

• D-MAX - HI-LANDER 1.9 AT 4X2
• D-MAX - PRESTIGE 19 AT 4X2
• D-MAX - PRESTIGE 1.9 MT 4X2
• D-MAX  TYPE Z 19 AT 4X4
• D-MAX -UTZ 1.9 MT 4X4

Company profile:

Isuzu Vietnam, a Japan-Vietnam joint venture established in 1995, has been a significant player in Vietnam's automotive industry, specializing in a range of commercial vehicles, including pickups and SUVs. The company has been a pioneer in adopting advanced technologies, being the first in Vietnam to introduce Common Rail technology in 2008 to meet Euro 2 emission standards, enhancing operational efficiency and reducing environmental impact. Continuing its innovative streak, Isuzu Vietnam launched the Blue Power series in 2018 and the Euro 5 compliant Green Power trucks in 2022, aligning with the government's emission standards and contributing to sustainable development. With over a quarter-century in the market, Isuzu's vehicles, known for their safety, durability, fuel efficiency, and eco-friendliness, have earned the trust and appreciation of customers. Committed to continuous improvement and community engagement through its “Heart and Smile” initiatives, Isuzu Vietnam stands out as a key manufacturer in the Vietnamese pickup truck brands sector, reflecting its dedication to both economic and societal progress.

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4. Mitsubishi Motors Vietnam Co., Ltd.

Website: https://www.mitsubishi-motors.com.vn/en

Main Product:

• Triton  4X4 AT ATHLETE
• Triton  4X2 AT ATHLETE
• Triton  4X2 AT MIVEC
• Triton  4X4 MT MIVEC

Company profile:

Mitsubishi Motors Vietnam Co., Ltd., established in 1994, has been a trailblazer in Vietnam's automotive market, known for its robust lineup of vehicles, including notable pickup truck brands. As a joint venture with Mitsubishi Motors Corporation and Mitsubishi Corporation of Japan, along with Tracimexco of Vietnam, it has consistently prioritized competition, creativity, and customer satisfaction. Over the years, the company has achieved significant milestones, such as the introduction of the Mitsubishi L300 and the Pajero, and has celebrated sales achievements reaching tens of thousands of units. With the launch of innovative models like the Xpander and the Triton, and initiatives like the MMV Auto Finance program, Mitsubishi Motors Vietnam has demonstrated a commitment to growth and customer service. The company also takes pride in its community engagement and contribution to Vietnam's economic and social development.

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5.  Toyota Vietnam

Website: https://www.toyota.com.vn/

Main Product:

• HILUX 2.4L 4X2 AT

Company profile:

Toyota Vietnam has been a frontrunner in the automotive sector for many years, consistently expanding its production, sales, and service capabilities. With a vision of “bringing freedom of movement to everyone,” the company is committed to providing comprehensive solutions that ensure total customer satisfaction and happiness. As Toyota approaches its 30th year in Vietnam, it has focused on becoming a “green enterprise,” researching and developing various methods to realize the Vietnamese dream of owning eco-friendly vehicles, in accordance with government directives. This commitment not only supports the sustainable development of Vietnam's automotive industry but also cements Toyota Vietnam's position as one of the most favored companies in the country, particularly recognized for its contributions to the pickup truck brands market.

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Conclusion

All in all, Vietnam's pickup truck market is booming, with Ford, Toyota, Mitsubishi, Isuzu and Jiangling leading the way. Each brand plays to their strengths, ensuring there's a pickup truck to suit every need and preference. As the automotive landscape changes, these Vietnam's pickup truck brands are ready to drive the future of pickup trucks in Vietnam.
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