In Chile, where rugged terrains meet sprawling farms, pickup brands have become the go-to vehicles for both workhorse duties and adventurous escapades. The pickup truck market has experienced a surge, with several key players vying for dominance. This article kicks off with an insight into the top 5 pickup brands that are shaping the Chilean market, reflecting the latest trends in market share and sales achievements.

Top 5 Pickup Brands in Chile

1. Ford Motor Company Chile
2. Jiangling Motors Group Co., Ltd
3. Chevrolet
4. Nissan Chile
5. Toyota Chile

1. Ford Motor Company Chile

Website: https://www.scania.com/cl/es/home.html

Main Product:

1. Maverick
2. Nueva Ranger
3. Nueva Ranger Raptor
4. F-150
5. F-150 Raptor

Company profile:

Ford Motor Company Chile, established in 1924 and a key pickup brand in Chile, has been integral to the nation’s automotive history. Starting with the assembly of the iconic Model T, Ford navigated through challenges like World War II disruptions and local assembly license changes, maintaining a strong presence through service and parts demand. The company’s commitment to innovation led to the construction of a state-of-the-art assembly plant in Casablanca in 1968. Despite the closure of this plant in 1975 and subsequent market shifts, Ford reaffirmed its dedication to Chile by directly importing vehicles and trucks in 1999. Today, Ford Chile offers a diverse and innovative range of vehicles, including the Fiesta, Focus, and various SUVs and pickups like the Ranger and F150, all equipped with Ford’s latest technology to ensure design excellence, comfort, safety, and connectivity for customers across Chile.

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2. Jiangling Motors Group Co., Ltd

Website: https://www.jmcg-global.com/

Main Product:

1. GRAND AVENUE
2. VIGUS PLUS
3. VIGUS
4. VIGUS PRO

Company profile:

Jiangling Motors Group Co., Ltd (JMCG) has established a strong market presence in Chile, particularly in the light truck segment. The company's strategic move to introduce electric light trucks to Chile has been well-received, with the JMC Kairui EV becoming the most sold electric light truck in the country. This aligns with Chile's goal to ban the sale of most internal combustion vehicles by 2035, highlighting JMCG's commitment to sustainable transportation solutions. Moreover, JMCG's significant growth in exports to Chile, including a 392% increase in vehicle exports in 2021, underscores its rising influence and popularity among Chilean consumers. With a focus on fuel economy and comfort, JMCG's pickups, such as the Vigor and Baodian, have become popular choices for both civilian and military use, further cementing JMCG's position as a leading truck brand in Chile's dynamic automotive market.

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3. Chevrolet

Website: https://www.chevrolet.cl/

Main Product:

1. MONTANA
2. COLORADO
3. SILVERADO

Company profile:

Chevrolet is an automotive brand with a century-old history of innovation and a commitment to providing customers with safety and connectivity. Chevrolet occupies an important position in Chile's pickup truck market. According to market forecasts, the pickup truck market revenue is expected to reach US$351 million in 2024 and is expected to grow at a compound annual growth rate of 2.05% between 2024 and 2028, with the market size reaching US$380 million by 2028. As a brand with a long history, Chevrolet has always been favored by consumers in the Chilean market for its innovation and safety. As a leader in the automotive industry, it has been actively adapting to Chile's growing pickup truck market, and Chevrolet remains one of the best-selling pickup truck brands in Chile. The brand’s commitment to innovation and customer safety, as well as its vision for a future with zero accidents, zero emissions and zero congestion, make Chevrolet a key player in the Chilean market and drive towards a more sustainable and connected automotive future.

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4. Nissan Chile

Website: https://www.nissan.cl/

Main Product:

1. NAVARA DC SE 2.3D MT
2. NAVARA DC XE 2.3D MT
3. NAVARA DC SE 2.3D MT 4WD
4. NAVARA DC XE 2.3D MT 4WD
5. NAVARA DC XE 2.3D AT 4WD

Company profile:

Nissan, a pickup brand that officially established its subsidiary in Chile in 2015, has been committed to bringing the latest automotive technologies and services closer to the Chilean customer. With a network of 14 dealerships and 49 sales branches across the country, Nissan offers a diverse range of 11 models. The brand’s dedication to social responsibility is evident through its support for educational and social aid organizations like Techo, especially during the COVID-19 pandemic when it lent its fleet to local municipalities. In partnership with Renault, Nissan strives to deliver unique and innovative automotive products and services that provide measurable value to all stakeholders, including customers, shareholders, employees, and the communities where it operates, reinforcing its pledge to environmental stewardship and safety in Chile.

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5.  Toyota Chile

Website: https://toyota.cl/

Main Product:

1. Hilux 4X2 2.7 MT SR Gasolina
2. Hilux 4x2 2.4 MT DX Diesel
3. Hilux 4x2 2.4 MT SR Diesel
4. Hilux 4x4 2.4 MT DX Diesel

Company profile:

Toyota was founded in 1907 by Sakichi Toyoda as a manufacturer of automatic looms before shifting its focus to the automotive industry under the leadership of Sakichi's son, Kiichiro Toyoda. Toyota occupies a prominent position in Chile's pickup truck market. According to market forecasts, Chile's pickup truck market revenue is expected to reach US$351 million in 2024 and is expected to grow at a compound annual growth rate of 2.05% between 2024 and 2028. In this highly competitive market, Toyota Hilux becomes the leading model in the Chilean market for the first time in 2023. In addition, Toyota as a brand maintained its leadership position in the cumulative data, still ahead of other competitors despite a decline in sales. These figures show that Toyota is a trustworthy brand not only globally but also in the Chilean pickup truck market.

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Conclusion

As we conclude our review of the Top 5 Pickup Brands in Chile, it’s essential to recognize the standout quality of Jiangling Motors Corporation (JMC) trucks. Known for their durability and performance, JMC pickups are a top choice for those seeking dependable vehicles in Chile’s diverse terrains. If you’re considering a pickup that combines resilience with excellence, JMC’s lineup is worth exploring. For inquiries or to experience the robustness of JMC trucks, reach out for further details.