JMC Front Row · El Salvador
Release time:
2026-07-01
"JMC Front Row" is an interview program created by JMIE for overseas partners. In each episode, we will approach an overseas partner who walks hand in hand with JMCG, listen to their stories with JMCG, unlock the strength of JMCG's intelligent manufacturing and the warm background of the brand, and let more people see the brand power of JMCG.
In this episode Mr. Fernando Cornejo, Central America Chinese Brands Commercial Director of Continental Motors Group, shares JMCG’s growth in El Salvador.
The partnership started in 2017 thanks to JMCG’s premium products and visionary philosophy. In 2025, JMCG sold 1,361 units, holding a 5% overall market share as El Salvador’s leading Chinese auto brand, with 14% share in under-5T light trucks segment.
Backed by the group’s 65-year regional distribution experience, tailored financing plans and El Salvador’s economic growth, JMC gains market advantages via product, channel and finance synergy, showcasing its premium manufacturing and solid global expansion strengths.
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