NEWS & EVENTS

Grand Avenue Heads South | JMC Grand Avenue Launches in South Africa


Release time:

2026-09-17

From September 8 to 10, JMCG held the right-hand-drive Grand Avenue pickup soft launch event in Cape Town, officially introducing its new high-end RHD pickup to the South African market.

Over the three‑day event, nearly 60 influencers, senior journalists and media representatives gathered to witness the new‑car debut. Guests took part in in‑depth hands‑on vehicle experiences, from static observation of vehicle details to outdoor test drives. On diverse road conditions including muddy terrain and slopes, they fully experience the genuine and reliable performance of the Grand Avenue pickup.

Following the brand soft‑launch in January and the official brand launch along with the debut of the All New Vigus pickup in March in South Africa, this latest official unveiling of Grand Avenue pickup further strengthens JMCG’s local product lineup. JMCG will continue to expand its product portfolio for right-hand drive markets, with more RHD models coming soon.

Vast and diverse usage scenarios across the African continent set stringent requirements for pickup trucks. The arrival of the right‑hand‑drive Grand Avenue pickup marks JMCG’s positive response to South African market’s demands, as well as a new landmark of the brand’s continuous efforts in overseas expansion and product improvement. In future, JMCG will keep providing products and operations tailored to local demands, and accompany more customers on their journeys forward.


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