Under the new energy wave, the automobile market may have the same reason. Electricity replaces fuel, which is a new form of power that can naturally be extended to more types of vehicles. Therefore, we will see in the near future and in the future that MPVs and even pickups and trucks will usher in a new energy wave outside the mainstream sedan and SUV market.

We will analyze Chinese electric pickup trucks from the following points

• China Electric Vehicles advantage

• The future market of Chinese pickup trucks

• Fewer choices of electric pickup truck models

China Electric Vehicles advantage

• The explosive development of electric vehicles in China

  Global warming, environmental protection and reducing carbon emissions are enduring topics.

  From a basic point of view, the essence of today's mainstream electric vehicles is to completely or partially replace fuel with electricity to reduce carbon emissions.

  Only in the form of power, the emergence of electric pickups can be said to be a matter of course.

• Perfect supply chain and fierce competition

  Today, as more and more Chinese pickup truck manufacturers push the field of electric pickups, this industry is also bred with a new round of development opportunities.

  Looking back at the development of new energy vehicles, in the early stage of the industry, emerging electric vehicle manufacturers generally choose to build sedans, SUVs or sports cars that are more cost-effective than traditional fuel vehicles. Through high-end design, excellent performance and attractive price image to show the multiple advantages of electric drive, at the same time, with the help of the topic of electric vehicles, the brand's popularity has been raised.

  But after the first car, the new forces will launch the main model according to the market situation. These models are often sedans or SUVs, the two largest segments of the Chinese auto market. However, with the further development of enterprises and the market, traditional car companies have gradually followed the pace and began to compete with emerging electric vehicle manufacturers. The competition between electric pickup trucks and MPVs has also begun.

  With the explosive growth of China's electric vehicle market, Chinese battery manufacturers represented by CATL have provided stable guarantees for the battery life of electric vehicles around the world.

The future market of Chinese pickup trucks

• Growing Chinese pickup truck market

  Pickup trucks have always been a relatively niche segment, strictly speaking. Pickup trucks, whose standard name is multi-purpose trucks, are classified in the category of trucks and do not currently belong to the category of passenger cars. Therefore, the stricter policies faced by pickup trucks are very different from those of passenger cars, and the development of China's pickup truck market has been greatly restricted in the past.

  It can be seen from the development data over the years that since 2015, the domestic pickup truck sales have basically maintained a steady growth. In 2020, although the sales volume of China's pickup truck market is not as good as that of the United States, it has also become the second largest pickup truck market in the world.

  According to data from the China Automobile Association, in 2021, domestic pickup truck sales will reach 554,000 units, a year-on-year increase of 12.9%. This is also the first time that pickup truck sales have exceeded 500,000 units, setting a new high. However, the pickup truck market is one of the few segments in the domestic auto market that has maintained steady growth in recent years.

• The Growing Drivers of the Pickup Truck Market

  With the gradual lifting of the pickup truck policy in recent years, the consumer market has shown new changes, and new opportunities are emerging in the pickup truck market.

  The first is policy lifting. China's pickup truck policy is gradually loosening, and restrictions on entering cities are gradually reducing, which further promotes the growth of pickup truck sales.

  The national level and various provinces and cities have introduced policies to lift the ban on pickup trucks, which is precisely the driving effect of pickup trucks on automobile consumption. At present, the pickup market after the lifting of the ban may become the most dynamic automobile segment in China.

  The second is the passenger and multi-purpose trend of pickups. As a multi-purpose truck, the most direct function of a pickup is to pull goods. However, in recent years, with the changes in people's lifestyles, the tool attributes of pickups still exist, but the trend of passenger use is also becoming more and more obvious.

  In the design and manufacture of pickup trucks, Chinese pickup truck manufacturers are also learning from the past and foreign advanced experience, and actively working in the direction of multi-scenario, intelligent, entertainment, and high-end. More and more Chinese pickup trucks sell well in foreign markets. .

Fewer choices of electric pickup truck models

In the current pickup market, fuel pickups still occupy an absolute mainstream position, and new energy pickups are almost silent. In terms of models, there are only a handful of new energy pickup models currently on the market. Even though companies such as Geely Automobile and Sany Heavy Industry have begun to deploy the high-end electric pickup truck market, China electric pickup trucks are still in their infancy.

In the United States, where the pickup culture is more intense, the electric pickup Rivian and Ford's best-selling pure electric model, the F-150 Lightning, have just started delivery. Tesla's star model, the Cybertruck, has not been mass-produced, and its new energy pickup market is still dominated by fuel models. Mainly, it has not yet shown positive changes.

The reason is not difficult to understand, there are two aspects:

1. Electric pickup trucks are not as mature as gasoline-powered pickup trucks and existing electric sedans in terms of technology and power.

2. Electric pickup trucks are much more expensive than gasoline pickup trucks.

But that's exactly where electric pickup trucks could explode. Under the trend of passenger pickup of pickup trucks in China, the high fuel consumption of pickup trucks relative to sedans is obvious. Under the influence of the international situation, high oil prices also promoted the further acceleration of oil-to-electricity conversion. And with the popularity of electric vehicles, the rapid establishment of new energy power systems and charging networks has given electric pickup trucks opportunities for development.

Best Selling Electric Pickup Truck - JMC VIGUS EV

Although China's electric pickup truck market is not yet mature, JMC has launched a high-quality electric pickup truck in response to consumer pain points: VIGUS EV

• Efficient Vattery Life

  NEDC 320km

  Uniform speed 510km

• Fast Charging

  100% charge in 60 minutes

• Outstanding Design

  The chassis is stable and solid, with an approach angle of 28.5° and a departure angle of 25°.

  The minimum ground clearance is 225mm,

  The maximum gradeability is 30%

• Perfect ride experience

  Multifunction steering wheel

  Ergonomic leather seats

  Automatic climate control

  TPMS tire pressure monitoring