In April 2024, the eagerly awaited Manila International Auto Show (MIAS) was grandly inaugurated in Manila, the capital of the Philippines. JMC, as one of the mainstream pickup brands in China, showcased its brand new Grand Avenue pickup, eliciting broad interest.

The exhibition, held from April 4th to 7th, attracted automotive enthusiasts and professionals globally, with anticipated attendance reaching several hundred thousand, providing an exceptional platform for the debut of the JMC Grand Avenue.

The introduction of the JMC Grand Avenue is expected to have a significant impact on the pickup truck market in the Philippines and across Southeast Asia. The Grand Avenue pickup, with its distinctive design, superior performance, and comprehensive features, is poised to stand out in the market, challenging the conventional perception of pickup trucks. Furthermore, JMC intends to seize this opportunity to expand its market share in Southeast Asia and enhance its brand recognition and influence.

In a move to further assure consumers, JMC, in partnership with its Philippine dealer ASTARA PHILIPINES, has introduced a unique lifetime engine warranty service, a rare initiative in the Philippines, likely to augment the market competitiveness of the JMC Grand Avenue significantly.

Looking ahead, JMC will intensify its efforts in the overseas market, continuously launching high-quality and high-performance products to meet the needs of consumers worldwide.