Brand characteristics: Fuel saving, Durable, High residual value
Brand Objective: Building Chinese high end light truck 
In the Chinese domestic automobile industry, when it comes to high-end light trucks, there is always an inexplicable sense of pride. In this era when high-end products are generally monopolized by foreign capital and joint venture brands, perhaps light truck products are the only exception: foreign brands can not enter the Chinese market, and the dominance of joint venture brands is firmly controlled by China.
Some data of the light truck industry may not be known by the public. For example, China has long been a country with the largest light truck production and consumption in the world; The light truck industry began to introduce foreign advanced technology and production lines in the 1980s. As developed countries generally use light buses instead of light trucks to undertake urban logistics and transportation, from many aspects, it is no exaggeration to describe China's light truck industry with a fashionable saying: "the world's is China's, and China's is the world's". Now let's turn to the page of history and share the history of China's high-end light trucks.
1984-1993：
First to introduce ISUZU to China and become the originator of high-end light truck in China
Japanese light trucks are the leader in the light truck industry, and ISUZU is also the leader in the Japanese light truck industry. When it comes to high-end light trucks, most consumers' first reaction is "ISUZU". In the era of rapid development of China's reform and opening up, Jiangxi Jinggangshan tractor factory (The predecessor of JMC), an unknown local truck enterprise at that time, boldly introduced ISUZU's advanced technology and production line at the beginning of 1984, and began to produce ISUZU's "NKR / NHR" series light trucks in China, creating a precedent for domestic high-end light trucks. ISUZU made by Jiangling motors began to be famous all over the country.

1993-2008：
To set up a new pattern of independent research and development
The development of the market requires continuous improvement and innovation of products, especially after a large number of passenger car brands enter the Chinese market, the consumers of high-end light trucks gradually shift to urban logistics vehicles, which puts forward new requirements for the price of light truck products. Most consumers can not afford the high price of ISUZU model produced by Jiangling OEM. At the same time, after more than ten years of development, Jiangling Motors has mastered the key core technology of high-end light truck production, such as 4JB1 diesel engine, which is still praised by consumers today. Jiangling boldly carried out the road of independent brand research and development and promotion.
In 1997, Jiangling motors launched "JMC" brand (short for Jiangling Motors Company) light truck, which has been popular so far. Due to the cancellation of trademark fees, the price has been greatly reduced, which has successfully established the dominant position of domestic high-end light trucks. 

2008-2012:
Benefit the people, cost performance first, popularize the market
Since 2008, JMC light truck put forward the slogan of "people-vehicle-society harmonious development", striving to "sharing good vehicles and benefiting the people". Take on the responsibility of popularizing the technology of ISUZU light truck in China. In 2008, 2009 and 2010 years, the price of products was lowered three times. The introduction of its super value version Shunda, the lowest price was down to 61000 RMB, which has approached the price of many domestic original medium and low-end products, which makes the whole light truck industry a surprise. Compared with the passenger vehicle industry, JMC light truck successfully subverted the traditional fixed thinking of "high quality must be high price", and once again disturbed the market pattern of domestic light truck. Of course the price cut affects the profit of the enterprise itself, but it has contributed to the healthy development of domestic light truck industry, and the users have also been greatly benefited.
In 2012, China light truck market became an important driving force for the rapid development of domestic automobile industry; Many foreign-funded products are also preparing to enter the domestic market; Domestic light truck manufacturers are also fighting hard, and a large number of new and replacement products are launched, which has become a booming trend in domestic light truck market, especially high-end light truck market. Conquer, a high-end light truck of JMC, emerged as the times require, and has become another efficient logistics tool in the domestic city logistics.

2013-2021:
Become popular national light truck
Since the second half of 2013, the light truck emission standard has been upgraded to national IV(Similar to Euro IV). Since then, the light truck industry has entered the shuffle mode. JMC light truck in the era of National IV has been upgraded with micro price increase, with outstanding cost performance advantages, sales keep rising. At the same time, relying on the corporate philosophy of adhering to integrity and never faking, JMC light truck has won wide praise and good reputation in the market. With the continuous downturn of the total capacity of the whole light truck industry, the sales volume of JMC light truck rose against the trend, ranking among the top three domestic light truck brands, and becoming a popular national light truck all over the country.

In the second half of 2014, JMC light truck switched and upgraded the whole series of light trucks, and the cost performance of new products was upgraded again. Subsequently, JMC's first heavy duty air brake model, Conquer 800H established,
filling the market gap of JMC's air brake products.

In 2015, Carrying Plus and Carrying 2800WB light trucks went on the market. JMC strongly entered the 2500-3000 wheelbase market competition. With smart body and flexible control, is loved by light truck users who often run in the professional market.

Based on user needs, constantly improve the user experience, JMC has always been like this, and will always be the same. In the future, JMC will launch more practical and cost-effective products, let's wait and see!

2022:
Light truck upgrade
JMC Light truck in a comprehensive update, the appearance is more fashionable, the interior is more comfortable, the power also adopted a new engine, more powerful and less fuel consumption.

JMC strongly entered new energy vehicle with the launch of Conquer EV. Products on the market has been widely concerned, with its superior performance and high cost performance, has won the love of many customers. In the future, in the field of new energy vehicles , JMC will increase investment and launch better and more excellent products for the market.