The topic of load-bearing pickup trucks only appears intermittently in the Chinese market, and the pickup truck market in the United States is also tepid. It has never received much attention, and some load-bearing pickup trucks have appeared in the past. These load-bearing pickups have indeed attracted the attention of some consumers, but when it comes to paying the bill, consumers are still very honest, and very few consumers are willing to pay for load-bearing pickups.

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As a result of this phenomenon, perhaps we have to look for the underlying reasons. First, we need to understand the advantages and problems of load-bearing pickups.

What is a load-bearing pickup

Load-bearing pickup trucks use the same structure as most family transportation models, such as common cars, city SUVs, MPVs or vans. Most passenger cars on the market currently use load-bearing body structures. Its structural features are like a body frame welded with steel plates, also known as a cage body structure.

Advantages of monocoque

The advantage of this structure is that less steel materials are used, thereby reducing the weight of the vehicle and the body is light. Relying on a reasonable geometric structure and a cage body made of better materials, its torsional strength is also very good.

This means that load-bearing pickups of the same size and powertrain are more fuel-efficient than non-load-bearing pickups, and the same mechanical structure as passenger cars can give load-bearing pickups good handling performance and comfort. It is all determined by the characteristics of the mechanical structure. If a non-load-bearing pickup wants to achieve the handling performance and comfort of a load-bearing pickup, it is often difficult to do so with several times the cost.

Problems with load-bearing pickups

However, as a pickup truck that focuses on cargo-carrying functions, a non-load-bearing structure with a girder is the optimal solution. Because if the geometric mechanism and materials are not invested enough, load-bearing pickups are easily deformed during the process of frequent torsion on rough roads. Once plastic deformation is formed, the strength of the body will be reduced and cannot be repaired. This is the biggest problem of load-bearing pickups. .

Therefore, on the whole, load-bearing pickups basically inherit the advantages of passenger cars for pickups, and at the same time, they also have a certain cargo capacity. Advantage. But its absolute comfort is not as good as an SUV of the same size, and its cargo capacity and off-road tolerance are far inferior to non-carrying pickups. You may think of it as an urban SUV with a body. The load-bearing pickup truck is a product sandwiched between passenger cars and traditional pickup trucks. Its intermediate positioning is in different markets and presents a completely different state.

Problems faced by load-bearing pickup trucks

• Commercial demand for pickup trucks

The current main sales market of load-bearing pickup trucks is concentrated in South America, Brazil, and countries such as Africa and North Africa. It is also sold in North America, but it is not the mainstream. Non-load-bearing pickup trucks are the mainstream force in North America. Therefore, the advantages of load-bearing pickups depend on the local market environment.

Judging from the experience and sharing of the vast number of riders on pickup trucks, the vast majority of people choose pickup trucks to mainly pick up goods, and there are many car owners who deliver overweight goods. We do not agree with this approach here. , but we have to admit the reality. Therefore, non-load-bearing pickups do have great advantages in terms of cargo capacity, and load-bearing pickups are difficult to meet the load-carrying needs of some car owners.

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• Pickup Truck Reviews and Specs

For first-time car buyers, their knowledge of vehicles is shallow. Usually, most of their understanding of vehicles comes from word-of-mouth from friends or relatives around them, or more intuitive information such as the visibility of vehicles on the road, to judge whether a car is good. how. As the domestic mainstream, non-load-bearing pickup trucks will become the first choice of first-time car buyers to a great extent, regardless of word-of-mouth or visibility.

• Load-bearing pickup truck positioning problem

For consumers who understand cars, after they find out their car buying needs, they usually choose the safest and most suitable products on the market. As for the advantages and problems of load-bearing pickups we mentioned just now, those who just need to pick up goods will not consider load-bearing pickups at all, while consumers who choose passenger cars will not even consider the product category of pickups, so Demand determines that load-bearing pickups will surely become a niche category.

Conclusion

As the passenger experience of mainstream pickup trucks continues to improve, more people can see that pickup trucks can be more comfortable, easy to drive, and have a better experience in different usage scenarios. Load-bearing pickups are also ushering in a broader market as demand grows. I believe that we will see more and better load-bearing pickups in the future.

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