JIM Shines at Guatemala Auto Show

Release time:

2025-03-20

From March 6th to 16th, 2025, DECIDETE EN EL AUTO SHOW 2025 was grandly held in Guatemala City. Organized by the local automotive association, this exhibition attracted over 40 international automotive brands.

As one of the key exhibitors, JMCG's partner Continental Group showcased its popular models, including Re-Max S and All-New Re-Max, drawing significant attention from attendees. Remarkably, 19 units of JIM pickups had been ordered by the opening weekend, making it a highlight of the auto show.

Notably, in 2024, JIM excelled in Guatemala's Pickup Diesel segment, ranking among the top three Chinese brands with 300 units sold—a significant increase compared to 2023, reflecting Jiangling brand's strong market competitiveness.

Contiental Group with the experience of over 60 years in auto industry, deepens the strategic cooperation with JMCG in Guatemala, El Salvador and Honduras. The export volume of the project adds up to nearly 4,000 units since 2023. JMCG remains well rooted in the Latin American market, executing its localization strategy, continuously delivering high-quality and cost-effective products to customers, and contributing to local economic growth.

▸Written by | Yang Tao, Li Guoming
▸Edited by | Zeng Guosheng
▸Second Review | Ren Lin
▸Final Review | Chen Xiaoai

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