JMC Launches Multiple New Models in the Chilean Market
Release time:
2025-06-24
On June 3, 2025, JMCG with its Chilean partner Astara held a new vehicle launching event in Santiago. Three new models—Grand Avenue Plus, Grand Avenue EV and All New Touring—made their official debut for the Chilean market. The event invited representatives from 37 media outlets and 11 dealers, highlighting their strong interest in JMCG's latest products.
During the event, Astara's brand manager shared insights into the new models' design concepts, key features and core strengths. JMCG's regional manager for Latin America presented the development history of JMCG and introduced its global product strategy, further boosting confidence of partners and industry clients.
Since Grand Avenue pickup entered the Chilean market, its sales performance has been outstanding, with cumulative sales exceeding 3,000 units. From January to May, despite the decline of the Chilean pickup market, Grand Avenue pickups maintained a strong momentum, with the sales growth by 31% YoY and market share steadily increasing. The total export share of JMC pickups ranked among the top three Chinese brands. The arrival of Grand Avenue Plus and Grand Avenue EV will further strengthen JMCG's pickups product lineup in Chile, offering local customers a broader range of choices and an enhanced driving experience.
The launching of these new models demonstrates JMCG’s ongoing commitment to the Chilean market. With a comprehensive product portfolio, we will match local consumer needs and continuously enhance JMCG’s market competitiveness.
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