Grand Avenue Shines at Maroñas Hippodrome in Uruguay
Release time:
2025-09-19
On September 7th, the renowned Maroñas Hippodrome in Uruguay hosted its traditional event. As the official partner of the event, JMCG's local partner Santa Rosa, showcased four Grand Avenue pickups at the arena. The pickups attracted attention for their outstanding product strengths.
Grand Avenue Pickup, Strength in Focus
As JMCG's flagship pickup, Grand Avenue models on display included both 2WD and 4WD versions, powered by a robust 2.3L diesel engine with a six-speed manual transmission. Featuring comfort cabin, large load capacity and all-terrain performance, Grand Avenue is engineered to meet diverse needs from urban commuting to off-road challenges, with reliable quality at its core.
Engaging Interactions, Strengthening Brand Connection
Offering thanks to users, the event arranged special prize drawing. Winners were awarded with vouchers or branded gifts, adding joy and warmth to the excitement of the horse racing.
Two Decades to the leading position
Year 2025 is the 20th anniversary of JMCG’s presence in the Uruguayan market. Up to August, the accumulative sales of 628 units in Uruguay surged by 216% year-on-year. More notably, for the first seven months of 2025, JMCG captured over 50% of the market share in light truck segment, while its pickups achieved the market share of 16.8%, both leading in Uruguayan market. JMCG’s excellent performance in Uruguay is sourced from its comprehensive product strength, but also based on its long-term sustained marketing in local market.
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