Online & Offline Integration | JIM Debuts at Guatemala’s Annual Auto Show
Release time:
2026-11-11

The annual all‑brand auto show of Guatemala was successfully held in Guatemala City from October 15 to 25. As a major local annual industry event, the auto show brought together numerous automotive brands. It served as a key platform to showcase product strengths and connect with end‑customers, and also created a window for pickup trucks targeting local consumers.

The booth of JIM, JMCG's brand, was located in the core area of the venue, featuring four Re-Max models that fully meet diverse local commercial and passenger mobility demands. During the show, the team innovatively leveraged online channels by launching live streams on social media. Through integrated online‑offline engagement, the brand boosted exposure and reached more potential customers online.

Thanks to long‑term market cultivation and coordinated efforts across offline events and online communications, JIM has delivered an impressive performance in the Guatemalan market. From January to September this year, JIM brand’s market share achieved a year‑on‑year increase of 45.9%, with continuously expanding market influence.

Every gain in market performance stems from long‑term accumulation in products, marketing and networks. Rooted in the real demands of overseas users, JMCG will keep optimizing its products and services and steadily expand its footprint in the global pickup truck market.
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