Morocco Launch | JMCG Expands Its North African Footprint

Release time:

2026-11-11

On October 22, JMCG and its Moroccan partner Auto Jameel held a launch ceremony in Casablanca. Local media representatives and invited guests attended the ceremony to witness the official launch of JMCG commercial vehicles in Morocco. The launch further expanded JMCG's presence in North Africa and marked an important step in strengthening the two companies' partnership in Morocco.

Morocco is a key hub linking Europe and Africa, and its dynamic economy and growing automotive industry offer opportunities for cooperation. Drawing on its strengths in commercial vehicle R&D, supply chain management and manufacturing, JMCG will work with Auto Jameel to provide local customers with reliable, durable commercial vehicles and comprehensive customer support.

Local media representatives and customers attended the event, which showcased the All New Vigus, Grand Avenue and All New Carrying Plus across the pickup and light-duty truck segments. The teams introduced the vehicles and after-sales support arrangements, followed by vehicle viewings and discussions with guests. Building on Auto Jameel's rich experience and the dedicated showroom in Casablanca, JMCG will gradually expand its sales and service network, strengthen its presence in Morocco and support the continued growth of its commercial vehicle business in local market.